Legal

Terms and Conditions

Effective date: 20th April 2026  ·  Last updated: 20th April 2026

These Terms and Conditions ("Terms") form a legally binding agreement between you ("Customer", "you") and Data Shigoto Limited (trading as "Fude" or "Fude AI"), a company registered in England and Wales with company number 13401476, whose registered office is at [REGISTERED ADDRESS] ("Fude", "we", "us", "our"), governing your access to and use of the Fude platform and related services (the "Service").

By creating an account, subscribing to the Service, or otherwise using the Service, you confirm that you have read, understood and agreed to these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

The Service is intended for business users only. It is not offered to consumers.

1. Definitions

1.1 "Account" means the account created by you to access the Service.

1.2 "AI Output" or "Output" means any content, text, brief, blueprint, suggestion or other material generated by the Service using artificial intelligence or machine learning models in response to your inputs.

1.3 "Customer Data" means any data, text, files or other information submitted by you or your Users to the Service.

1.4 "Fees" means the subscription fees and any other charges payable for the Service.

1.5 "Subscription" means your paid plan for the Service.

1.6 "Users" means individuals authorised by you to use the Service under your Account.

2. The Service

2.1 The Service provides AI-assisted content blueprints, briefs and related materials for business and marketing purposes.

2.2 Subject to your payment of Fees and compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Service during your Subscription term for your internal business purposes.

2.3 We may modify, update or discontinue features of the Service at any time. Where changes are material and adverse to paying customers, we will give reasonable notice.

2.4 We will use commercially reasonable efforts to make the Service available at all times, except for scheduled maintenance, emergency maintenance, or events beyond our reasonable control.

3. Account registration and security

3.1 You must provide accurate and current information when registering. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your Account.

3.2 You must notify us immediately of any unauthorised use or security breach. We are not liable for any loss resulting from unauthorised use of your Account before you notify us.

3.3 You are responsible for your Users' compliance with these Terms.

4. Acceptable use

4.1 You must not, and must not permit any User or third party to:

• (a) use the Service in breach of any applicable law, regulation or third-party right;
• (b) reverse engineer, decompile, disassemble or otherwise attempt to derive the source code, models, weights or underlying algorithms of the Service, except to the extent expressly permitted by law;
• (c) use the Service or any Output to build, train, improve or benchmark any competing product, AI model or service;
• (d) resell, sublicense, lease, share or otherwise make the Service available to any third party outside of your organisation;
• (e) use the Service to generate, store or distribute content that is unlawful, defamatory, harassing, infringing, obscene, misleading or harmful;
• (f) attempt to circumvent any usage limits, access controls, rate limits or security features;
• (g) submit any input that you do not have the right to submit, including any personal data that you are not authorised to process;
• (h) use the Service to generate content that impersonates a real individual in a deceptive manner, or that constitutes regulated professional advice presented as such;
• (i) use the Service to make automated decisions producing legal or similarly significant effects on individuals without appropriate safeguards and human review;
• (j) use the Service in a manner that exceeds reasonable usage patterns or that disproportionately consumes system resources, as determined by us acting reasonably.

4.2 We may suspend or terminate access immediately if we reasonably believe you are in material breach of this Clause 4.

5. AI-generated output — important notice

This clause is material. Please read carefully.

5.1 AI outputs may be wrong. The Service uses large language models and other machine-learning systems. These systems generate Outputs probabilistically and can produce information that is inaccurate, incomplete, outdated, misleading, fabricated ("hallucinated"), biased or otherwise flawed, even when the Output appears authoritative or well-reasoned.

5.2 Outputs are a starting point, not a finished product. Outputs are intended as drafting aids and research prompts only. You must independently review, verify, fact-check, edit and validate all Outputs before relying on them, publishing them, distributing them or using them to make any business decision.

5.3 No professional advice. Outputs do not constitute and must not be treated as legal, financial, tax, medical, regulatory, investment, accounting or other professional advice. You must obtain appropriate qualified professional advice where required.

5.4 No guarantee of accuracy, originality or non-infringement. We do not warrant that Outputs will be accurate, complete, current, fit for any particular purpose, original, unique to you, free from bias, or non-infringing of any third-party rights (including intellectual property rights). Similar or identical Outputs may be generated for different customers.

5.5 You are solely responsible for use. You are solely responsible for:

• (a) the inputs you provide to the Service;
• (b) your review, editing and verification of Outputs;
• (c) any content you publish, distribute, share with clients or otherwise rely upon; and
• (d) compliance with all applicable laws, advertising standards, sector rules and disclosure requirements when using Outputs (including the need to disclose AI involvement where required).

5.6 Third-party AI providers. The Service uses third-party AI models and providers. Those providers' availability, performance, terms and model behaviour may change, and Outputs may vary accordingly. We do not control, and are not responsible for, the underlying behaviour of third-party models.

5.7 Training. We do not use your Customer Data or Outputs to train foundation models. Where a third-party AI provider is used, we contract for equivalent protections where commercially available. Further detail is set out in our Privacy Policy and (where applicable) Data Processing Agreement.

5.8 SEO and marketing outcomes. The Service provides SEO-related outputs and recommendations. We do not guarantee any search engine rankings, traffic increases, visibility improvements, or commercial outcomes. Search engine algorithms, indexing behaviour, and ranking criteria are outside our control and may change at any time.

6. Fees, billing and renewals

6.1 Fees are as set out on our website or in your order at the time of Subscription.

6.2 Unless otherwise stated, Fees are payable in advance, in GBP, and are exclusive of VAT (which will be added where applicable).

6.3 Subscriptions renew automatically for successive periods equal to the initial term, unless cancelled in accordance with Clause 9 before the end of the then-current period.

6.4 We may change Fees for future renewal periods by giving at least 30 days' notice before the renewal date.

6.5 If you fail to pay Fees when due, we may suspend the Service until payment is received. Sums overdue may incur interest at the statutory rate under the Late Payment of Commercial Debts (Interest) Act 1998.

6.6 Fees are non-refundable, except as required by law. No refunds or credits will be provided for partial subscription periods, unused usage, or downgrades during a billing cycle.

7. Intellectual property

7.1 Our IP. We and our licensors own all rights, title and interest in and to the Service, including all software, models, designs, trade marks and documentation. No rights are granted except as expressly set out in these Terms.

7.2 Your inputs. You retain ownership of Customer Data. You grant us a worldwide, royalty-free, non-exclusive licence to host, process and use Customer Data solely as required to operate, secure, support and improve the Service for you, and as permitted by our Privacy Policy.

7.3 Outputs. As between you and us, and subject to Clauses 5 and 7.4, you own the Outputs generated from your inputs. You acknowledge that due to the nature of generative AI, we cannot guarantee that Outputs are unique to you, novel, or non-infringing. You acknowledge that Outputs may be similar or identical to outputs provided to other customers and that no exclusivity is granted.

7.4 Residual elements. Outputs may include generic elements, common phrases, frameworks or structural patterns that are also provided to other customers. Your ownership of Outputs does not extend to such generic or commonly generated elements, and you will not assert exclusive rights over them against us or other customers.

7.5 Feedback. If you provide us with feedback, suggestions or ideas, you grant us a perpetual, irrevocable, royalty-free licence to use them for any purpose without restriction or compensation.

8. Confidentiality

8.1 Each party shall keep the other party's confidential information confidential and use it only to perform its obligations and exercise its rights under these Terms.

8.2 Confidential information does not include information that is or becomes public through no fault of the receiving party, is rightfully received from a third party without restriction, is independently developed, or is required to be disclosed by law or regulator (subject to reasonable prior notice where lawful).

9. Term, termination and suspension

9.1 These Terms begin on your first use of the Service and continue until terminated.

9.2 You may cancel your Subscription at any time through your Account settings or by contacting us. Cancellation takes effect at the end of the then-current billing period.

9.3 We may terminate or suspend your Account immediately if: (a) you materially breach these Terms and (if remediable) fail to cure within 14 days of written notice; (b) you become insolvent, enter administration, or cease trading; or (c) we are required to do so by law.

9.4 On termination: (a) your right to access the Service ends; (b) we may delete Customer Data after a reasonable period as set out in our Privacy Policy; and (c) any accrued rights and obligations (including payment obligations) survive.

9.5 Data export on termination. For a period of 30 days following termination, you may request an export of your Customer Data in a commonly used machine-readable format. After that period, access will cease and Customer Data will be deleted in accordance with our Privacy Policy, unless otherwise required by law or agreed in writing.

10. Warranties and disclaimers

10.1 We warrant that we will provide the Service with reasonable skill and care.

10.2 Except as expressly stated in Clause 10.1, the Service and all Outputs are provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all other warranties, conditions and representations, whether express, implied or statutory, including any implied warranties of satisfactory quality, fitness for a particular purpose, accuracy, non-infringement and reasonable care and skill (beyond the express warranty above).

10.3 We do not warrant that the Service will be uninterrupted, error-free, secure against every threat, or that any defects will be corrected.

10.4 From time to time, we may offer beta or experimental features. Such features are provided "as is" without any warranties and may be modified or withdrawn at any time.

11. Limitation of liability

11.1 Nothing in these Terms limits or excludes either party's liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be limited or excluded by English law.

11.2 Subject to Clause 11.1, we shall not be liable to you, whether in contract, tort (including negligence), breach of statutory duty or otherwise, for any:

• (a) loss of profits, revenue, business, contracts or anticipated savings;
• (b) loss of goodwill, reputation or opportunity;
• (c) loss or corruption of data or information;
• (d) losses arising from your reliance on any Output, including inaccurate, incomplete or infringing Outputs; or
• (e) any indirect, special or consequential loss.

11.3 Subject to Clauses 11.1 and 11.2, our total aggregate liability to you arising out of or in connection with these Terms or the Service, whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed the total Fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim.

11.4 You acknowledge that the limitations in this Clause 11 are reasonable given the nature of the Service, the Fees charged and the AI-related risks disclosed in Clause 5.

12. Indemnity

12.1 You shall indemnify and hold us harmless from and against all claims, losses, damages, liabilities, costs and expenses (including reasonable legal fees) arising from or in connection with: (a) your breach of these Terms; (b) your use of the Service or any Output; (c) any content you publish, distribute or rely upon; and (d) any claim that your inputs or your use of Outputs infringes any third-party rights or violates any law.

13. Data protection

13.1 Each party shall comply with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.

13.2 Where we process personal data on your behalf as a processor, the terms of our Data Processing Agreement apply and form part of these Terms. Further detail on our processing activities is set out in our Privacy Policy.

14. Force majeure

Neither party is liable for any failure or delay caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, industrial action, failures of internet, cloud or third-party infrastructure, or government action. Obligations are suspended for the duration of the event.

15. General

15.1 Entire agreement. These Terms, together with our Privacy Policy and any order form or DPA, constitute the entire agreement between the parties and supersede all prior agreements.

15.2 Assignment. You may not assign these Terms without our prior written consent. We may assign freely on notice to you.

15.3 No waiver. Failure to enforce any provision does not waive it.

15.4 Severability. If any provision is found unenforceable, the remainder shall continue in full effect.

15.5 Third-party rights. A person who is not a party to these Terms has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

15.6 Notices. Notices to us must be sent to hello@fude-ai.com. Notices to you will be sent to the email address on your Account.

15.7 Governing law. These Terms and any dispute arising out of them are governed by the laws of England and Wales.

15.8 Jurisdiction. The courts of England and Wales have exclusive jurisdiction to settle any dispute, except that we may bring proceedings to enforce our intellectual property rights in any jurisdiction.

15.9 B2B only. You confirm that you are acting in the course of a business, trade or profession and not as a consumer.